Proweb InfoTech

Search Engine Optimisation Company

Search engine optimization (SEO), considered worldwide to be a subset of search engine marketing, is a terminology used to describe a process to improve upon the volume of traffic to a web site from search engines, typically in "natural" ("organic" or "algorithmic") search results.

 

Many site owners and SEO (Search engine optimization) consultants attempt to pursue qualified visitors to a site, and the nature of visitor traffic can be analysed by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a particular page, requesting additional information, signing up for a newsletter, or making some other specific action.